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Programme 2016

Register HERE for LOCALREACH 2016

LOCALREACH 2016, 5-7 October 2016, Ljubljana, Slovenia

Unleashing the power of Cross-Media advertising

Programme may be changed, keep up to date on this website.

5 October 2016

14:00 – 16:00 SIINDA Board Meeting

16:30 – 17:00 SIINDA Annual Members Meeting

17:00 – 17:30 Keynote Speaker

Inbound Marketing Strategy: Content Is Not Enough
Creating useful content, sharing relevant information, and being helpful are powerful ways to reach and nourish relationships with your stakeholders. But are they effective? Do you measure the results of your content? And if not, how do you know you’re not wasting your time and money?
Speaker
Jasna Suhadoic, Board Member, IABC EMENA Slovenia Marketing Association, Slovenia

Payment 4.0 – It’s not about payment
Speaker
Maike Strudthoff, CEO, Mobile Innovation, France

18:00 – 20:00 Slovenian Octoberfest Networking Evening

Octoberfest in Ljubljana: Taste local beers and food while networking with colleagues inside this historic national sight – The Old Post Office in Ljubljana.

The networking evening is sponsored by

mono_darkgrey & Timify

20:00 – 00:00 SIINDA CEO Peer Group Dinner – by invitation

Speaker
Zoltán Précsényi, CIPP/E, CIPM, Senior Manager European Government Affairs, Symantec, Belgium.

The SIINDA CEO Peer Group Dinner is sponsored by
yext-logo

6 October 2016

7:30 – 9:00 Partner-meets-Partner Networking Coffee in Exhibition Area

9:00 – 9:15 Why LOCALREACH? Introductory Remarks

Speakers
Kimberli Lewis, General Manager, SIINDA
Jesper Simonsen, Partner, LOCAL SEARCH TODAY!, Denmark
Jure Krajnc, Product Manager Specialist, TSmedia, Slovenia

9:15– 10:30 CEO Panel

We are proud to present a panel of top executives from the cross-media advertising sector who will give their insights into this rapidly changing landscape. The executives will present and discuss the latest developments in cross-media advertising, the biggest challenges they face and the vast opportunities that come with the new technology that is available. They will discuss how user behaviour is changing product and service offers and how shareholders are reacting to these changes. The session will give you an opportunity to interact with the panelists through discussion, questions and answers.
Speakers
Tina Česen, Managing Director, TSmedia, Slovenia
Martin Kargl, CEO, Herold, Austria
Birgit Peeters, Managing Director, FCR Media, Belgium
Thabo Seopa, CEO, Trudon Ltd, South Africa

10:30 – 11:00 The New Cross Media Advertising Market: What are the Worldwide Trends?

Greg Sterling of the Local Search Association USA, will bring us an overview of the latest media trends from USA to Europe. He will talk about what new business models companies are experimenting with, what consumers want and what the experts expect to be the new advertising trends. In cooperation with Camilyo, the Local Search Association USA has also conducted extensive US research on what kind of media SMEs believe is effective and what kind of support they are looking for when making their media buying decisions.
Speaker
Ziv Koren, CMO, Camilyo, Israel
Greg Sterling, VP Strategy & Insights, LSA, USA

11:00 – 11:30 Facebook Advertising & Morning Coffee

Speaker
Antonio Calero, Head of Marketplace Services, AdEspresso, Spain

11:30 – 12:00 Partner-meets-Partner Networking Coffee in Exhibition Area

12:00 – 12:40 Social Media Advertising at the Forefront of SMEs Coummunication

Social Media Advertising has now become a must-have digital media communication service for any company, no matter its size or market. But research also shows that the majority of SMEs still need to grasp the full potential and techniques offered by social media advertising. In this session, Adrian Portugal will expose how LinkedIn straightens social media communication for customers and publishers while Simon Wood will elaborate on the importance of reviews and ratings in the digital advertising arena.
Speakers
Adrian Portugall, Head of Business Development DACH, LinkedIn, Germany
Simon Woods, GM & VP Global SMB Sales & Alliances, eKomi – The Feedback Company, UK

12:40 – 13:00 The Power of Content and Community on Social for SMBs

Content marketing is the new buzzword amongst digital marketers, but writing good content that engages your target customer is not as easy as it seems. This session looks at how you can create and curate content for your SMB marketing and how building a community on social media can tap into the power of verticals.
Speakers
Jill Holtz, CEO, Mykidstime, Ireland

13:00 – 14:00 Partner-meets-Partner Networking Lunch

The Networking Lunch is sponsored by
logo-uberall-jpg

14:00 – 14:30 The SME Landscape in Germany

Businesses preparing to compete in today’s rapidly changing economy are increasingly confronted with the task of crafting strategies that anticipate and respond to new consumer behaviours in their local markets, and the new consumer behaviour is digital.
While e-commerce technology and digital advertising has spread rapidly throughout larger businesses in Europe, the growth among small and medium-sized enterprises (SMEs) has not been as pervasive.
Latitude White, in cooperation with SIINDA and BING, beginning with Germany, is conducting a series of European Market Research focusing on what SMEs are doing in digital and what kind of support they need from companies that provide digital services and consulting.
This session reveals what the SMEs in Germany are looking for, and the results will be discussed with panel of experts representing the German market.
Speakers
Andrew Harris, Latitude White Marketing
Yaravi Lopez – Petersen, Bing SMB – Search Lead Germany & Spain, Germany
Olaf Tonner, Dumrath & Fassenacht KG, Germany

14:30 – 15:15 Cross Media Advertising Trends from Video to Mobile: What’s New!

How are companies implementing cross-media advertising into their product portfolio?
Speaker
Andrej Perc, Managing Director, Creatim, Slovenia
Vladimir Vecovski, Co-founder & General Manager, Macedonian Yellow Pages, Macedonia
Paul Wood, Marketing Director, FCR Media, Ireland

15:15 – 16:00 The New Wave Supporting Cross Media!

Session 1: New Business Models for Voice Services & Call Centers
Classic DA services are transitioning and legacy DA providers have found new business models supporting online verticals, digital sales and coupling with smart phones services to explore new territories. In this session, we will hear about new voice service business models from one of the pioneers in the sector and explore how call centers can support other digital services and implement new business models.
Speaker
Klaus Harisch, CEO, yoummday.com, Germany

Session 2: Optimising Inbound/Outbound Sales
Speaker
Jesse Katz, VP of Sales, SME, Yext, USA

16:00 – 16:30 Partner-meets-Partner Networking Coffee in Exhibition Area

16:30 – 17:00 Sponsored Session

How technology helps directories & online verticals to provide more and efficient local reach services to SMBs and grow profits.
Technological development is mandatory to sell and deliver cross-media advertising products to the SMEs and the days are gone, where each provider of web presence and advertising services could afford to do such development themselves. Today companies rely on innovative third party providers supplying them with state-of-the-art solutions. In this session, we will explore some of the innovative technology available and how this technology can support new business models and target new user groups.
Speakers
Dr. Denis Jung, VP Sales, Net-linx, Germany
Lidija Skolnija, Co-founder, anaZana, Latvia-USA
Peter Urmson, CEO, Spotzer, The Netherlands

17:00 – 17:30 Customer Generated Data

Speaker
Kostas Rossoglu, Head of EU Public Policy, Yelp, Belgium

18:30 – 19:00 Walk to Ljubljana Castle

19:00 – 00:00 LOCALREACH Networking Dinner & SIINDA Industry Excellence Awards at Ljubljana Castle

7 October 2016

7:30 – 9:30 Partner-meets-Partner Networking Coffee in Exhibition Area

9:30 – 10:00 Selling Cross-Media Advertising Effectively

We are presented daily with new products and concepts to support web presence and the promotion of the SMEs, but innovation is needed to to ensure that we offer the right products to the right buyers and sell them effectively. Which are the most cost effective sales approaches? Is a large sales force essential? Which sales channels are affordable? Will multiple visits to customers generate the necessary level of revenue? What is the role of Customer Service? Is ROI important?
Speakers
Peter Probst, CEO, Peter Probst Coaching, Germany
Katrijn Steenbeke, Managing Partner, ADDaBOX, Belgium

10:00 – 10:15 Sponsored Session

How technology helps directories & online verticals to provide more and efficient local reach services to SMBs and grow profits.

Technological development is mandatory to sell and deliver cross-media advertising products to the SMEs and the days are gone, where each provider of web presence and advertising services could afford to do such development themselves. Today companies rely on innovative third party providers supplying them with state-of-the-art solutions. In this session, we will explore some of the innovative technology available and how this technology can support new business models and target new user groups.

Speaker
Svenn Andersen, COO, Mono Solutions, Denmark
Thomas Lang, Co-Founder, Timify, Germany

10:15 – 10:45 Verticals

Online and mobile verticals are helping users “go deeper” into targeted markets and retrieve better content while increasingly delivering better results for both users and advertisers. The different advertising models available on online and mobile verticals give advertisers a wide choice of lead generation models, while both consumers and search engines benefit from deep content and the ability for find targeted goods and services.
Speaker
Maria Costeira, Partner, JiTT.travel, Ireland
Bruno Berthezene, Sr Manager Partnerships and Business Development, Solocal, France

10:45 – 11:15 The Big Search Engines

Once again, we are happy to welcome to LOCALREACH 2016, a keynote speaker from Google, who will share with us their latest news and developments.
Speaker
Maciej Sykula, CEE Strategic Partner Manager, Google, Poland.

11:15 – 11:35 Location Analytics and Location Data: How is it Transforming Digital Marketing and Targeting?

The push approach of location-based advertising and targeting is a more versatile approach that allows advertisers to target users while promoting products and services to high potential customers. Location-based targeting is being used by both local business as well as enterprise businesses to push products and services while keeping a consistent brand messages. This session looks at how both brands and SMEs are integrating this technology into their advertising portfolios.
Speaker
Oliver Ziesemer, Product Manager, Müller Medien, Germany

11:35 – 12:00 On-demand Services – The Latest News from UBER

The rise of the on-demand services is now an established trend touching every sector and almost every aspect of people’s lives, from car sharing and transportation disruption to home renting and care services. We’ll hear in the session how on-demand services, based on the power of communities and on the will to better use resources, also tie in with local information and location services.
Speaker
Valerie Brugger, Marketing Manager, Uber, Austria

12:00 – 13:00 End of the Conference: Partner-meets-Partner Networking Lunch

The Networking Lunch is sponsored by
logo-uberall-jpg

8 October 2016

Optional – Trip to Bled

Click here for more information.


LOCAL SEARCH TODAY Speakers