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Vienna-2015

05. May 2015, Imperial Riding School, Vienna

DEVELOPMENT OF VERTICAL SECTORS –
FROM LISTINGS TO TRANSACTIONAL TO PEER TO PEER

• What makes a successful vertical?
• How can a vertical build visibility?
• Which are the winning pricing models?

LOCAL SEARCH TODAY Speakers

08:00 – 09:00

Welcome Coffee

09:00 – 09:15

Workshop Kick-off

    Peter Buxton, Jesper Simonsen and Bert Jan ten Kate will open the conference, set the objectives and explain the reasons behind the theme.

09:15 – 09:45

What is the reality of vertical usage?

    We start the workshop by hearing the facts behind the trends. How are consumers using verticals today?

Bert Jan ten Kate, Founder & Owner, Massarius, Netherlands

09:45 – 10:30

Are the traditional verticals / listings effective?

    We hear from those verticals which lead the consumer directly to the supplier. These verticals offer listings and advertising to the user. Is there sufficient incentive to go direct?

Carsten Hübscher, CEO, anwalt.de, Germany
Emanuel Führer, Product Market Manager, HEROLD Business Data GmbH, Austria

COFFEE BREAK

11:00 – 11:45

Is the “middle man” essential for vertical success?

    How does the “middle man” add value to the consumer experience? Are booking services the way ahead? Does an agency accelerate usage?

Michael Marder,CEO, resmio, Germany
Dennis van Allemeersch, CEO, Hotel Booker, Netherlands

11:45 – 12:45

Transactional Verticals

    A transactional vertical brings buyers and sellers together. Which is the most effective pricing model? How do the roles of the vertical and the merchant differ?

Rachel Martin, Director of Partner Operations, Yext, USA
Lieke Pijpers, Founder & COO, The Next Closet, Netherlands
Jörg Hensen, CEO, FashionFriends, Switzerland

LUNCH BREAK

13:45 – 14:45

Disruptive Verticals

    A lot of noise has accompanied the introduction of verticals players which break the mould. How do consumers react and what factors will determine who wins?

Martijn Peeters, CEO, Camptoo, Netherlands
Claus Unterkircher, Head of Operations and Logistics , Uber, Austria
Nathan Zielke, Geschäftsführer, DreamCheaper, Germany

14:45 – 15:15

Panel Debate

    How disruptive is disruptive? What is the limit? Who will win? A group of speakers will discuss the key factors which will ultimately decide who wins in the long run.

COFFEE BREAK

15:45 – 16:15

Deep Dive into – Franchising Models

    What are the opportunities for franchise-givers to exploit a vertical? Which model will prove effective for major brands?

Jürgen Weichert, Head of Strategic Partner Development Channel Sales Partnerships DACH, Google Deutschland, Germany

16:15 – 17:15

Deep Dive into – Automotive

    Here we take a deep dive into the automobile sector. Who has the most successful model in this highly competitive market?

Markus Auferbauer, Geschäftsführer, carforyou GmbH, Austria
Frank Engelen, Online Marketeer, DTC (Media), Netherlands
Ian Pollard, Senior Product Manager, Autotrader, UK

17:15 – 17:30

Summary and conclusions

    Peter Buxton, Jesper Simonsen and Bert Jan ten Kate will close the conference by summarizing the presentations and seeing which conclusions can be drawn.